Simply Coffee™ has created its delicious 100% arabica “Ethical Espresso” coffee blend from less than 1% of the world’s finest coffee beans sourced through ethical trade organisations. We have carefully selected our beans from estates in Brazil, Colombia, Costa Rica & Honduras.
Our coffee is then hand roasted for 18 minutes to deliver the perfect balance of body and flavour in the cup. The Simply Coffee unit always use’s real milk – no creamer or artificial products. So if you fancy a latte, tea cappuccino or hot chocolate, you can be sure of the freshest taste and finest ingredients.
Fresh Valve Technology
Because fresh roast coffee releases gases, our pack has a one-way valve. It lets the coffee breathe, yet protects flavour. Without this, other roasters must wait days before packing. How fresh is that? In contrast other companies pack their coffee days after roasting and use valves that allow air in the bag – it makes for cheaper packaging but allows additional oxidation to occur.
Our coffee is fresh produce – it reaches a peak flavour 12 to 24 hours after roasting. That’s why we handroast on demand, pack straight after roasting, and display the date and time of roasting on packs. Other’s by the nature of their cooling processes only pack their coffee days after roasting and do not declare the date of roasting on pack.
Reasons why our Coffee is Better
Better Green Beans
We only use Grade 2 Arabica green beans, sourced directly from estates in Brazil, Colombia, Costa Rica & Honduras. That’s why we’re proud to show the country of origin for every bean on each bag of coffee. Other’s do not declare the grade, origin and composition of bean varietals on pack.
We don’t use computers to roast our coffees – each of our bean varietals is hand roasted by craftsmen with decades of experience. It takes longer, but makes for better flavour. Other’s bulk roast their coffee via automated high yield radiation.
18 Minute Slow Roast
We roast at a low heat, for a long time. It produces a darker, richer roast with a strong sweet flavour. Some competitors blast their beans with scorching heat for a mere four and a half minutes. Our competitor’s roast their coffee for a mere four to twelve minutes per tonne.
We end our roast by stirring handroasted beans in an open tray; they cool slowly, which protects and enhances the flavour. Other roasters water quench, which fades flavour and adds artificial weight. Other’s use water to cool their beans – which fades flavour and artificially adds 5% additional weight.
Coffee with a Conscience
We give 5% of all our net profits to coffee communities, our commitment to ethical trade ensures that we only buy coffee from recognised ethical traders or directly from sustainable farms and co-operatives.
You can also relax in the knowledge that 100% of our coffee has been sustainably sourced from Rainforest Alliance Certified farms. Products bearing the seal originate on Rainforest Alliance Certified farms or forests.