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Profit Potential @ £1 RSP
Coffee accounts for one third of all beverages consumed on the go".
Maximise your profit per square inch
| Cups per Day | Mix | 25 | 50 | 75 | 100 | 250 | 500 |
|---|---|---|---|---|---|---|---|
| Coffee | 33% | £4.87 | £9.74 | £14.60 | £19.47 | £48.68 | £97.35 |
| Tea | 2% | £0.32 | £0.64 | £0.96 | £1.28 | £3.21 | £6.41 |
| Chocolate | 10% | £1.43 | £2.86 | £4.28 | £5.71 | £14.28 | £28.55 |
| Espresso | 3% | £0.46 | £0.92 | £1.37 | £1.83 | £4.58 | £9.17 |
| Cappuccino | 24% | £3.24 | £6.48 | £9.72 | £12.96 | £32.40 | £64.80 |
| Latté | 28% | £3.78 | £7.56 | £11.34 | £15.12 | £37.80 | £75.60 |
| Profit Per Day | £14.10 | £28.19 | £42.28 | £56.37 | £140.94 | £281.86 | |
| Profit Per Week | £98.67 | £197.33 | £295.93 | £394.59 | £986.58 | £1,973.02 | |
| Profit per Annum | £5,131 | £10,261 | £15,388 | £20,519 | £51,302 | £102,597 |
Average £0.60 profit per cup. Worked on cost per cup (coffee, milk, sugar, cup & lid).
The Market Place
- Over 83% of the UK population drink coffee out of home (OOH)
- The 'To Go' market in the UK is currently worth over £120m for hot beverages and is the fastest growing sector at + 22%
- Cappuccinos and Lattés are the most popular drinks consumed OOH, whilst instant and filter coffees are more frequently consumed at home
- Filter coffee has declined 12% between 2002 and 2007, whereas Latté has increased by 38%
- Growth of coffee concepts among non-specialist players remain strong and have grown at 44.6% per annum between December 2002 and December 2006
- Convenient location is the main reason why UK coffee consumers visit a specific coffee shop (68%)
- 90% of coffee shop visitors frequent coffee shops at least once a week and 21% do so daily
- 20% of consumers use coffee shops when shopping while over 35% use them when travelling (Mintel)
- The 'Coffee to Go' market is expected to grow as consumer lifestyles, particularly younger consumer segments, demand greater convenience.
- 46.8% of coffee visitors stated that they purchase take away coffee at least once a week and 15.6% do so daily
- Coffee accounts for one third of all beverages consumed on the go
- Low quality instant or stewed filter coffee systems are no longer acceptable
- Fresh ground coffee systems are now emerging as key destination drivers in the high street retail sector
- A high quality coffee offering is essential to any outlet serving food to drive all day sales
High quality coffee offering is essential to any outlet serving food to drive all day sales..."